With reference to the Spur Corporation case study, develop a comprehensive integrated marketing mix strategy they can apply to launch a new healthy meal range across all their family$-$oriented restaurant brands $($Spur Steak Ranches, Panarottis Pizza Pasta, John Dory's Fish Grill & Sushi$).$ Spur Corporation is a multi$-$brand restaurant franchisor, with a strong focus on brand experience and customer satisfaction. Considering their diverse brand portfolio and target audiences, analyse how each element of the marketing mix $($Product$,$ Price, Place, Promotion$)$ contributes to the successful launch of this new healthy meal range. Perform secondary research on journal and magazine articles available on EBSCO & Sabinet to assist your analysis. Make clear reference to the sources you have used. $(15)$

$1\mathrm{.}2$ Spur Corporation is a multi$-$brand restaurant franchisor with a strong focus on family dining. Considering their diverse brand portfolio and target audience, analyse the influence of various psychological, social, and cultural factors affecting consumer behaviour when families dine out at Spur Corporation restaurants. How can Spur Corporation leverage these factors to enhance the overall customer experience? $(15)$