Question: With regards to Costco: (if you do not know about Costco warehouse, please do not answer) What is Costco's innovation strategy? Does it rely on

With regards to Costco: (if you do not know about Costco warehouse, please do not answer)

  1. What is Costco's innovation strategy? Does it rely on incremental or radical innovations? Disruptive or architectural? What are the competitive implications of Costco's innovation strategies?

  2. Identify a recent innovation by Costco. What is their strategy to cross the chasm(s) to achieve mass market adoption of its innovation?

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