With respect to Baba Mart and its data given, kindly give your assessment on the following:

o Type of Retail store in terms of Format, Retailing Processes, Ownership

o Type of different channel formats, if any

o Retail store size, location, and its appropriateness

o Product assortment and their respective target segments

o Private labels, if any

o Pricing Strategy being implemented

o Various marketing communications used inside the store

* Visual Communication - store frontage and retail identity

* Store Planning - Space allocation of the store and store layout

* Merchandising - Merchandise presentation, fixtures, signage, Point Of Sale Material (POSM), plannogramming

* Store Design - Store ambiance, lighting, sound, interior design, and overall consumer experience

o Salesperson management - Number of salespersons, cost of each salesperson, recruitment process, and training process for salespersons

o Innovative use of technology

o Retailer Profitability in terms of

* Average daily footfalls

* Sales - Gross Sales, Net Sales, Sales Growth, Sales per unit of space, category wise sales, department wise sales

* Profit - Gross Margin, Net Margin

* Efficiency - Conversion rate, Average transaction value, Inventory turns, Product returns, accessory sales as a percentage of overall sales, GMROF, GMROII

* Employee Productivity - Sales per employee, Sales to salesperson cost ratio

! : ! Transcribed image text