With respect to consumer behavior, select two different products, A and B. For product A, habitual decision making process should be most appropriate, and for product B, cognitive decision making process should be most applicable. Briefly explain your selected product A and B with their category membership. Develop a marketing plan for Product A based on Habitual decision making and for Product B based on cognitive decision making. What are the major differences in emphasis between the two perspectives?

Note: Your marketing plan should at least contain target customers, USP and positioning, promotion strategy (specific promotional material that best suits your product and decision process e.g. ads, trade shows, press releases, digital advertising, events with specifics or any other).