Question: With respect to positioning, explain points-of-parity and points-of-difference. Give an example of one of your favorite foods and how that company straddle positions their product

With respect to positioning, explain points-of-parity and points-of-difference.

Give an example of one of your favorite foods and how that company straddle positions their product offering. In these cases, the points-of-difference for one category become points-of-parity for the other and vice versa.

Subway restaurants are positioned as offering healthy, good-tasting sandwiches.

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