Question: With the basic - and often reasonable - assumption that past outcomes relate to future outcomes, the approach leverages past data to isolate the relationship

With the basic - and often reasonable - assumption that past
outcomes relate to future outcomes, the
approach leverages
past data to isolate the relationship between marketing resources
and performance.
Anchoring
Response model
Experimental
HeuristicWith the basic - and often reasonable - assumption that past
outcomes relate to future outcomes, the
approach leverages
past data to isolate the relationship between marketing resources
and performance.
Anchoring
Response model
Experimental
Heuristic
With the basic - and often reasonable - assumption that past

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