With the beach plastic bottle and "Loop, the concepts behind the business were clearer for businesses and consumers than ever before, an previously signed with TerraCycle $($due to prohibitive barriers of cost and the unknown$)$ were now signing on for new recycling programs, The company grew its revenue $30$ percent organically between $2019$ and $2018$ and expects to do the same in $2020.$ On average, TerraCyc two days since launch, and most major multinational CPG companies have already joined, with young and small companies signing on eve Unilever, Mars, Nestle, PepsiCo, Coca$-$Cola, Clorox, L'Or$$al$,$ Mondelez, etc. The company also partners with a major retailer in every mark successfully tapped into consumers' increasing concerns about waste and the environment, and Tom and his team predicted correctly that wake up to the need to change.

How TerraCycle Measures Success

Material diverted from disposal. Every c$$chntainer in the Loop platform uses stainless steel, aluminum, glass, and engineered plastics $($BPA $100$ uses or more. The $3$rd party Verified $($by Long Trail Sustainability$)$ Loop LCA shows Loop breaks even with traditional consumption meth use cvcles. Lonn has nearlv $35$ nercent lower environmental imnacts comnared to recoular e$-$commerce and in retail settinas. nearlv $20$ nerc

Which of these single marketplace justifications did TerraCycle's Loop platform capitalize on to launch the business model at Davos?

A$.$ Covid$-19$

B$.$ Arab Spring

C$.$ climate change

D$.$ globalization

E$.$ antigovernment protests