With the four IMC tactics identified, you sit down with the turmeric product development team to discuss the strategy. The team disagrees about how to handle the IMC strategy; some team members feel that each channel presents an opportunity to deliver a unique message whereas other team members want to utilize a common message.

Which of the three strategies do you recommend using for your IMC program?

Select an option from the choices below and click Submit.

Customize messages for each channel: To take advantage of the unique channel attributes, use different messages tailored for each channel.

Clear, consistent message across channels: Organize all communication so that the consumer receives the same consistent, compelling message regardless of channel.

Combination strategy: Keep some elements of the message consistent across channels but focus on a different product feature in each channel.