Question: With the pricing method, consumers may be willing to pay more for a particular product because, over its entire lifetime, it will eventually be less

With the pricing method, consumers may be willing to pay more for a particular product because, over its entire lifetime, it will eventually be less expensive to own than a cheaper alternative.
Multiple Choice
cost-of-ownership
cost-based
improvement value
competition-based
premium
With the pricing method, consumers may be willing to pay more

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