With the rise of social media influencers, how can companies effectively identify and collaborate with the right
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With the rise of social media influencers, how can companies effectively identify and collaborate with the right influencers to promote their products or services, ensuring a genuine connection and avoiding the perception of paid endorsements?
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ISBN: 978-0077835439
7th edition
Authors: Roger G Schroeder, M. Johnny Rungtusanatham, Susan Meyer Goldstein
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