With the use of examples from the case study, identify metrics for paid-per-click advertising. (10)

Meta Inc. (FB), the company that owns Facebook, primarily makes money by selling advertising space on its various social media platforms. Those platforms include websites and mobile applications that allow users the ability to connect and communicate with family and friends. The company's sites and apps include social networking site Facebook, photo- and video-sharing app Instagram, and messaging apps Messenger and WhatsApp. Meta also provides an ecosystem that allows users to connect through its Oculus virtual reality products. Meta competes with other companies that sell advertising to marketers, as well as companies that provide platforms for communicating and sharing content among users' various social networks. Meta generates substantially all its revenue from selling advertising to marketers. Ads are displayed on Meta's main social networking site, as well as lnstagram, Messenger, and other third-party affiliated websites or mobile applications. Marketers pay for ads based on the number of impressions delivered or the number of actions, such as clicks, undertaken by users. Source: htt s: www.investo edia.com ask answers 120114 howdoesfacebookfbmake moneyasp lAccessed 10 May 2022l