Within Business and Operations Management, explore the strategic role of innovation in fostering competitive advantage. How can
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Within Business and Operations Management, explore the strategic role of innovation in fostering competitive advantage. How can organizations cultivate a culture of continuous innovation, integrate emerging technologies, and adapt agile methodologies to navigate evolving market trends, ensuring sustained relevance and differentiation in industries characterized by rapid technological advancements and changing consumer preferences?
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ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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