Question: Without distinction, there is extinction. *Discuss this statement in terms of how brand owners determine whether to reinforce or revitalize their brand (15 marks) *Select

"Without distinction, there is extinction."

*Discuss this statement in terms of how brand owners determine whether to reinforce or revitalize their brand (15 marks)

*Select any ONE of the following brands: Uber, Xbox, or Burberry and discuss how the use of brand reinforcement provides brand equity to the brand owner. ( 15 marks )

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