Question: wizeprep.com W An online article announced that Elementals Wireless, one of the country's largest cell phone and wireless carrier, was changing its name to Air

wizeprep.com

An online article announced that Elementals Wireless, one of the country's largest cell phone and wireless carrier, was changing its name to Air Mobile. As part of the company's rebranding, the company changed its spokesperson from Katy Perry to Olivia Rodrigo. The article went on to speculate why the company chose to swap the singers. Which element of the promotion mix is being described in this example?

public relations

sponsorship

sales promotion

advertising

personal selling

wizeprep.com W An online article announced that Elementals Wireless, one of

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