Woo Audio is a small company in New York that makes high-quality headphone amplifiers. The company makes each amplifier by hand using premium audio components and vacuum tubes. Recently, the owner of the company noticed a trend in the headphone community toward using portable, high-quality headphone amplifiers. These new units combine a digital-to-analog converter with a high-power amplifier in a package small enough to put in a pocket.

Review the three-phase, eight-stage, new product development process:

• Phase I: Generating and Screening Ideas
• Stage 1: Generating New Product Ideas
• Stage 2: Screening Product Ideas
• Stage 3: Concept Development and Testing
• Phase II: Developing New Products
• Stage 4: Business Case Analysis
• Stage 5: Technical and Marketing Development
• Phase III: Commercializing New Product
• Stage 6: Test Marketing and Validation
• Stage 7: Launch
• Stage 8: Evaluation

Select one of the phases and explain how Woo Audio would proceed through that phase to develop a conceptual new product that will generate excitement in the headphone community.

Answer rating: 100% (QA)

Phase I is idea generation and vetting This phase consists of three steps generating new product ideas screening product ideas and concept development ... View the full answer