Question: Wood, D . , & Dunbar, C . ( 2 0 1 0 ) . Air Canada Risk management. Ivey Publishing. tep 1 . Define

Wood, D., & Dunbar, C.(2010). Air Canada Risk management. Ivey Publishing.
tep 1. Define the problem (15%)
Be sure to identify the problem and not the symptom of a problem. For example, a decline in sales is a symptom of a problem; you must identify the actual cause of the decline in sales.

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