Word count: Question 3.2 (Part B) Joe Evans, the Manager of McDonell Fast Food Company, is interested in developing a strategic performance management system that can help him evaluate the relative performance of each product line and provide signals of likely future performance issues. He is interested to know whether a balanced scorecard may be the way to proceed. Required: Question 3.2.1 Explain to Evans the essential features of a balanced Scorecard. In your answer, explain how the organization can achieve strategic alignment using balance scorecard. [Word limit: 250 words. Note the word count at the end of your answer (5 marks) Your Answer (expand the space as required): Word count