Wordcount Max 2500 words

Your task is to draft an international marketing plan for a UK based firm that has been established in the last five years which pioneers the green marketing and/or sustainability agenda. You can choose a firm from the list below or select firm of your choice (which MUST be approved by your tutor). Choose a product-based company than a service-based one.

List of firms: HiP Chocolate Grow Bristol UnPackaged Toast Fat Face &Keep Suusco The Vegan Kind Conscious Chocolate Only Naturals Shoreline Shavings Good Hemp PowerBikes The Sustainable Watch Company

Having chosen the firm, you are expected to draft a report that analyses the current marketing mix strategies of the firm and suggest an international market that the chosen firm could potentially enter. In so doing, your report should provide the following details:

MK7041 ASSESSMENT BRIEF COMPONENT 2 TERM 2 2021/22

• The historical background, origin and introduction to the firm

• A brief insight into the firms current local/global marketing operations

• Deciding which market to enter and how (Market selection and market

  entry strategy)

• Segmentation, targeting and positioning strategies in the new market

• International marketing mix strategies focusing on the levels of

  standardisation and adaptation in the new market

• Key recommendations

  It is expected that in writing your report, you will draw on the international marketing theories and the relevant literature. Your arguments and analysis must be based on strong secondary research gathered from credible sources (both academic and industry based). Primary research is not required for this project.

  Suggested structure

  You have been asked to produce an individual report. Your report may follow the following suggested structure:

• Title Page, including the given title in full and student number (no names, MUST include wordcount)

  Word count (excluding executive summary, contents page, appendices and reference list)

• Executive Summary (No more than 200 words)

• Contents Page

• Introduction to the report (purpose of the report, methodology and structure)

• A brief introduction to the firm, its background, origin, strategic objectives

• A brief introduction to the extent of the firms local/global operations and

  its international competitiveness

• Deciding which international market/s to enter

• An evaluation of the firms market entry modes into the new market

• An evaluation of the firms international marketing strategies in the new market (standardisation vs adaptation of the 4Ps or 7Ps)

• Recommendations

• Conclusion

• Reference list (in Cite them Rite format)