paross 2. Buy goods and services to resell at a profit Consists of the actors close...
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paross 2. Buy goods and services to resell at a profit Consists of the actors close to the company that afHect its ability to serve its customers, the company, supplers, marketing Intermediarles, customer, competitors, publics Form that a human need takes.as shaped by culture and individual personality The collection of businesses and products that make up the company 13 The process of developing and malntalning a strategic fit between the organiration's goals & capabilitles Ats changing marketing opportunities 15 High-growth, Hig-share 16 State of felt deprivetion Including physical, social, and individual needs 17 Provide the resources to produce goods and services 18 The study of human populations in terms of site, density, location, age, gender, race, occupation, and other statistics Down 1. A set of actual and potential buyers of a product or service. These buyers share particular need or want that can be satiafied through exchange relationahps The act of obtaining a desired object from someone by offering something In return Some combination of products, services, Information, or experiences offered to a market to satisty a need or a want 9. To gather preliminary information that will help define problems and suggest hypotheses Identifying end developing new market segments for current company products 10 Information collected for the special purpose at hand 11 A statement of the organiration's purpose- what it wants to accomplish in the larger environment 12 The systematic design, collection, analysis, and reporting of data relevant to a speciflic marketing situation facing an organization 19 A segment of the population selected to represent the population as a whole 14 The process by which companies create value for customers & build strong customer relationships to capture value from customers in return 20 Consists of factors that affect consumer purchasing power and spending patterns 30 11 12 13/19 15 Across paross 2. Buy goods and services to resell at a profit Consists of the actors close to the company that afHect its ability to serve its customers, the company, supplers, marketing Intermediarles, customer, competitors, publics Form that a human need takes.as shaped by culture and individual personality The collection of businesses and products that make up the company 13 The process of developing and malntalning a strategic fit between the organiration's goals & capabilitles Ats changing marketing opportunities 15 High-growth, Hig-share 16 State of felt deprivetion Including physical, social, and individual needs 17 Provide the resources to produce goods and services 18 The study of human populations in terms of site, density, location, age, gender, race, occupation, and other statistics Down 1. A set of actual and potential buyers of a product or service. These buyers share particular need or want that can be satiafied through exchange relationahps The act of obtaining a desired object from someone by offering something In return Some combination of products, services, Information, or experiences offered to a market to satisty a need or a want 9. To gather preliminary information that will help define problems and suggest hypotheses Identifying end developing new market segments for current company products 10 Information collected for the special purpose at hand 11 A statement of the organiration's purpose- what it wants to accomplish in the larger environment 12 The systematic design, collection, analysis, and reporting of data relevant to a speciflic marketing situation facing an organization 19 A segment of the population selected to represent the population as a whole 14 The process by which companies create value for customers & build strong customer relationships to capture value from customers in return 20 Consists of factors that affect consumer purchasing power and spending patterns 30 11 12 13/19 15 Across
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Across 2 Reseller 5 Microenvironment 8Want human wants 9 Business business ... View the full answer
Related Book For
Intermediate Accounting
ISBN: 978-0324592375
17th Edition
Authors: James D. Stice, Earl K. Stice, Fred Skousen
Posted Date:
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