Question: Work on: 5.10: Case Study - AO Becomes customer centered Complete the following activities: 5.E: User Experience Design (Exercises) Case study questions 1. What do

Work on: 5.10: Case Study - AO Becomes customer centered

Complete the following activities:

5.E: User Experience Design (Exercises) Case study questions 1. What do you think about the methods ao.com used to test their UX? What other methods could they have used? 2. What elements would you have included in the new improved UX design of ao.com? 3. Why do you think UX research helped increase sales and improve customer engagement for ao.com?

Chapter questions 1. What are the six qualities that make up a good user experience? 2. Are there any mobile specific issues that UX designers should keep in mind? What growing trend should UX designers keep in mind when designing any user experience? 3. Explain why testing is so important with UX?

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