Work on the chapter$-$ending case study on page $44,$ Uber: Everything on Demand, captures some of the recent changes in the foundations of e$-$commerce. Uber is at the forefront of the on$-$demand services business model that is being used in many different arenas, from transportation, to lodging, to personal services. The case illustrates many of the trends that have impacted, and will continue to impact, e$-$commerce, including the use of smartphones and tablets for purchasing goods and services, the growth of contract employment, and the disruption of traditional business models.

Read through the case study and answer the following questions.

$1.$ How does an on$-$demand services business model such as Uber$$s differ from a retail e$-$commerce business model? $(5$ points$)$

$2.$ Minneapolis City Council approved an ordinance last fall to boostrideshare app drivers pay rate and offer other protections. Uber and Lyft have threatened to leave the city if a compromise can$$t be found. What ethical and social issues are raised by Uber and its business model? $(5$ points$)$

$3.$ What unique features of e$-$commerce technology does Uber$$s business model rely on$?$

$(5$ points$)$