Work plan. How would you structure your working approach to the question? Example template: corresponds to the revenue results in million euros of the last year of presence in the market of the old product: Those results seem to be aligned with the strategy targets ( 10% year over year revenue growth) established for the first five years after the introduction of the new variety. However, the CEO of the company has decided to ask for an external opinion about the performance of the new product in the market because he is not confident on the results in the long run ( 5 years) and he is particularly concerned with his performance bonus. Activity 2. Disaggregate and Prioritize. Disaggregate: Which are the levers that could guide the analysis of the problem? Recommendation to groups: Use a Tree Revenue / Cost evaluation model. List of potential topics to be explored (areas of exploration to be included in the future workplan) Example template: Prioritize: What therefore could be the reasons for the decline in revenue in the UK after a strong launch year? How would you structure your approach to the question? Discuss within the group the priority directions to be analyzed. Activity 1 . Define the problem. Template / Form: "Define the Problem": Based on the given information, can you set up the context and initial definition of the problem? Template / Form: Activity 4 . Analyze and synthetize. Additional information to the groups from the "analyze activity" of the teams: The team in charge of the analysis of competitors has found that the local companies are positioning their products significantly below the 6/kg established by PatatioiRra as their reference sales price. Price reductions started by the end of Year 1. Reductions were more intense in Year 2, and nowadays they seem to have reached a stable price point. Average market price is now 0.90/kg less that the Patatioipra reference price. An interesting observation is that the analysis of the current prices has also identified that a small international competitor of PatatiniRra has introduced a new eco-potato wedge product in this last quarter competing at exactly the same price of the other local competitors. Conversations with the local sales agents of PatatipiRrgin the UK indicated that at equal prices, the preference of the consumers will be the variety of Patatinipra. Then, if PatatiniRra matches the current market average price, they can return to the volume of sales of Year 1 plus a 20% and growing above 20% afterwards. However, in case that the company decides to stay with the current 6.00/kg price, sales of Catatinipra in the UK market will continue the reduction at the same rate of Year 2 or worse. Based on the inputs gathered during the first days of analysis, the team analyzing the competitors has decided to extend the scope of their initial research towards the characteristics of the cost structure of the competitors and particularly the analysis of their vendors. The other teams participating in the analysis (overall UK market and Patatipiproproduct) haven't found other major issues that could affect the performance of the product. Analyze. Question 4.1. How do you think competitors have made this possible? Question 4.2. Do you think PatatiniPreshould invest into growing potatoes in the UK? For a first round of calculations, we can assume a null interest rate on a loan to be cancelled before the end of the 5 years period for the case of growing potatoes in the UK. Synthetize and communicate. Question 4.3. What do you recommend to PatatiniRra