Working with your GBM$404$ partner, identify a potential international trade initiative. Provide details on the product or service and which market you plan to target.

Your proposal must include the following elements:

a$.$ Executive Summary $-$ Summarize the content of the plan and highlight key points and conclusions. $($Maximum one page$).$

b$.$ Organizational Profile $-$ Detail information about the organization $($real or fictional$),$ including its history, location, mission, goals, and values, as well as other relevant background information such as size, key products$/$services$,$ experience in international markets and in the selected market $($if applicable$).$

c$.$ Sales and Marketing Objectives $-$ List clear sales and marketing objectives with outcome targets to identify how success will be measured.

Refer to Proposal Evaluation Rubric$$for more details on each of these elements.

All proposal submissions$$must be $4-5$ pages long and follow the General Submission Requirements $($see below$)$ and include the following information:

a$.$Brief introduction of the report including information on your selected product$/$service$.$ Detail information about the organization $($real or fictional$),$ including its history, location, mission, goals and values, as well as other relevant background information such as size, key products$/$services$,$ experience in international markets and in the selected market:

b$.$Sales and marketing objectives

c$.$A description of your target market

d$.$A declaration of your value proposition