World Marketing Summit The World Marketing Summit (WMS) is organized on the 6th and 7th of...

 

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World Marketing Summit The World Marketing Summit (WMS) is organized on the 6th and 7th of Nov. WMS is an independent global organization committed to "Creating a Better World through Marketing". World Marketing Summit is a brainchild of the Father of Modern Marketing, Philip Kotler. WMS unites some of the most innovative minds from corporate, public, non-profit and academic spheres to explore ways to integrate marketing solutions with action to tackle socio-economic issues. WMS aims to initiate global movements through marketing strategies that lead to a positive impact on society and on the lives of future generations. Question 1: Summaries three presentation you attended? (8 marks) For each presentation, answer the below questions? i. What was the main idea of the presentation? ii. What was the topic of the presentation? iii. Who was the presenter? iv. What marketing concepts where involved in the presentation. Explain each concept in detail. v. How each presentation help you lean new concepts? Question 2: What was the most exciting aspect of the World Marketing Submit? (1 mark) Question 3: How was the overall experience of the World Marketing Summit? (1 mark) World Marketing Summit The World Marketing Summit (WMS) is organized on the 6th and 7th of Nov. WMS is an independent global organization committed to "Creating a Better World through Marketing". World Marketing Summit is a brainchild of the Father of Modern Marketing, Philip Kotler. WMS unites some of the most innovative minds from corporate, public, non-profit and academic spheres to explore ways to integrate marketing solutions with action to tackle socio-economic issues. WMS aims to initiate global movements through marketing strategies that lead to a positive impact on society and on the lives of future generations. Question 1: Summaries three presentation you attended? (8 marks) For each presentation, answer the below questions? i. What was the main idea of the presentation? ii. What was the topic of the presentation? iii. Who was the presenter? iv. What marketing concepts where involved in the presentation. Explain each concept in detail. v. How each presentation help you lean new concepts? Question 2: What was the most exciting aspect of the World Marketing Submit? (1 mark) Question 3: How was the overall experience of the World Marketing Summit? (1 mark)

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Answer question 1 i The first presentation was about the power of collaboration and how it can be us... View the full answer