Question: Write a 12-15 pages report on the below question. You need to include at least FIVE references that were published within the last FIVE years.
Write a 12-15 pages report on the below question. You need to include at least FIVE references that were published within the last FIVE years.
Contests and Sweepstakes tend to be used interchangeably, yet some differences exist between the most popular sales promotion activities. Each year, companies spend billion on the various contests and sweepstakes that appear in both consumer and business markets. The prizes list largely determines the success or failure of these appeals. Members of the target market for the contest and sweepstakes must desire the prizes in order to entice them to participate. Based on the given scenario, please answer the following questions;
- How often do you enter contests or sweepstakes and why?
- What was the last contest you entered and why did you enter?
- Discuss the importance of extrinsic and intrinsic rewards in entering contests and sweepstakes. What type of intrinsic and extrinsic rewards would it take for you to enter?
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