Write a $2-3$ page recommendation for the integrated promotional plan necessary to successfully

market your health care product or service. Please address the following:

$$ Describe the audience you hope to reach with the promotion efforts, the primary message to

be delivered across all media, and the rationale for your media choices. Take into

consideration the geographic reach of your target market and adapt your media choices

accordingly.

$$ Be realistic about cost considerations. Do not, for example, plan a $$2$ million ad campaign

for a product that will only create $$1$ million in revenue. The U$.$S$.$ Small Business

Administration suggests spending $7-8\%$ of sales revenue on marketing and advertising each

year. A new product expected to produce $$10$ million in sales annually might have a

$$700,000$$$800,000$ ad budget for the first year.

$$ Research the costs of local media and other communications, such as public relations or

special events, to create an estimated budget for your total promotional plan. You can find

much of this information on the websites of local media outlets $($search $$ad rates$).$ For

purposes of this assignment, estimated costs are acceptable.

In this section draft, please demonstrate your grasp of the marketing terminology and concepts

related to promotion and advertising. Be sure to include the use of traditional media and

interactive$/$social media that you feel are the best choices to reach your target consumers.

Explain why you have chosen these media, using the concepts of market segmentation and

consumer buying behavior.