Write a $3000$ words strategy for a business scenario in which you as a business analyst perform data analyses to provide evidence for certain business issues or the effectiveness of a proposed solution.

Your concrete task is as follows:

Consider yourself a business analyst at a hotel $($dataset Download dataset$).$

You have access to customer feedback data from TripAdvisor and are asked to analyse these data to generate insights that are strategically important to your business.

You are asked to

introduce your business scenario $($What kind of business are you involved with? What are the issues or solutions your business leadership seeks to make decisions about and need a business analyst for?$)$;

propose at least $6$ different analyses that you would use to answer concrete questions $($Justify why the analyses are adequate for the questions you ask!$),2$ analyses have to be multivariate analyses;

run the analyses and present the results using appropriate visualisation techniques;

discuss why and how the analyses may be biased and mislead decision$-$makers and how you'd overcome this problem.