Write a 3-4 page paper in which

1. Prepare a simple pro forma (projected) income statement and balance sheet for the first two years of operation of a digtal marketing entity/firm, using income projections and incorporating an advertising plan.
2. Outline a plan for hiring and retaining competent, motivated employees for your business.
3. Prepare an outline for a "pitch," i.e., a short 20-30 minute business plan presentation that will be made to lenders or investors.