write a 5-page report analyzing a company using organizational behavior principles, assessing strengths and weaknesses, and providing recommendations based on the following:

The Cayuga Collection is an excellent example of how an organization can exert power and influence to positively impact its employees, customers, and the community at large. While the name Cayuga comes from Cayuga Lake in Ithaca, New York where its two founders went to school at Cornell University, The Cayuga Way means travel done differently and also travel done inclusively. Founded in 1999 by Hans Pfister and Andrea Bonilla, the Cayuga Collection offers luxury vacation properties while supporting sustainable practices. Since that time, the company has opened up multiple new markets and has grown to include over 400 staff members across three countries, including Costa Rica, Nicaragua, and Panama. They specialize in properties with no more than 50 rooms, focus on the luxury segment of the market, and have a strong commitment to sustainability, evidenced by the 1,500+ acres of rainforest that they protect. What is the key to the companys success? According to the founders, its not simply an innovative approach to sustainable luxury vacations. More importantly, its all about the people.

The Cayuga Collection is a pioneer in the area of eco-tourism, largely due to their ingenious solutions grounded in the power of people who know the area bestthe locals who live there and make up the community. When they began, they focused more on the efficient use of resources and conserving the natural environment. However, as the tourism industry shifted toward sustainability, the Cayuga Collection began to realize that, without buy in from staff and the local communities where their properties reside, their sustainability efforts were not going to be effective. From design solutions, building and infrastructure, to the day-to-day operations, the Cayuga Collection leads and learns from the people around them. They are continually asking, How can we make this even better? and have learned that good ideas come from within. In fact, they created the Cayuga Innovation Contest to tap into the collective knowledge of their 400+ staff members and to date have come up with 65 actionable innovative ideas to help blend luxury and sustainability. It is clear that the team of passionate men and women dedicated to The Cayuga Way have greatly contributed to the success of the company.

Due to their innovation and success, the Cayuga Collection has garnered worldwide acclaim. Their hotels have seen famous guests such as Nobel prize winners, CEOs, politicians, and celebrities like Charlize Theron. In 2010 they won the World Saver Award from Cond Nast Traveler and Travel + Leisures Global Vision Award in the Environmental Leadership category. They were also honored with the 2017 National Geographic World Legacy Award in the category of Earth Changers, recognizing their cutting-edge leadership in environmentally friendly business practices and green technology. In 2018, The World Travel & Tourism Council awarded Cayuga the Tourism for Tomorrow Award in the People category.

By creating authentic and truly meaningful experiences for their guests, the Cayuga Collection persuades people to think differently about what luxury means. As co-founder and Vice President Andrea Bonilla says, Its about creating awareness. When guests come to our properties, for example, our staff needs to be able to show them that the luxury they are receiving there is not about things. Its about people. Connecting with the land, learning new ways to connect with the environment around you, and connecting with each other creates a unique vision and everyone wants to work towards the same goal.

Beyond empowering their employees and persuading their guests to think differently about eco-tourism, the Cayuga Collection seeks to positively influence the local communities and surrounding ecosystems. For example, they buy local, toiletries come in refillable glass containers and include products produced in Costa Rica, and theyve banned all single-use plastics from their properties. Theyve also created smart solutions for irrigating their verdant hotel grounds. Finally, they run programs to help local schools and communities.

Part of the power of the Cayuga approach is one of persuading people to think differently than they normally do about what luxury means. Cayuga also attempts to get people to think differently about what eco-tourism means since their properties are all located in remote destinations that mainly require flights to reach them.

By buying local, employing local, and establishing programs that benefit local communities and ecosystems, the Cayuga Collection has built a successful enterprise. More importantly, however, they have demonstrated how power and influence can be used for good.