Write a brief Situation Analysis on creating a business, My business is an all female gym. Also, include a brief paragraph of a SWOT Analysis of the company.

Most marketers use a form of situation analysis called SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) to assist them in conducting a company analysis. The strengths and weaknesses usually have an internal focus (within the company). Many companies seek to match strengths with opportunities while managing weaknesses and containing threats. a balancing act to be certain and one that requires brutal honesty in order to be effective. The situation analysis is a snapshot to answer the question "where are we now?"