Write a business plan for entry into a new market.

Consider the following$-$

You work for a successful clothing company in Bahrain that provides a range of men's and women's adult $(45+$ age$)$ clothing in the region. Your company has had further venture capitalist investment and wants to expand into younger $(<18)$ clothing segments within the Middle East region.

You have been asked to write a business plan covering the key considerations for expansion into potential new clothing segments and are going to use it to $$sell$$ your business idea to your board of directors. These are your target audience, and although you should include correct referencing this is not a traditional piece of academic writing.

Your submission is a Word document that clearly includes the following key headlines $$

$1.$ Executive Summary $1$ page.

$2.$ Table of Contents $1$ page.

$3.$ Explain how Geographic, Demographic, Psychographic and Behavioral segmentation theory will influence your choice of new clothing segments for expansion.