Write a case analysis for the Odwalla case. Be sure to follow the formatting template below the case. It should be at least one page in length.

Odwalla, Inc. (B)

In October of 1996, Anna Grace Gimmestad was just 16 months old. A happy, curious child, she was beginning to put her infant stamp on the world. According to her parents, she would imitate the whir of a helicopter, pause on each stair step to kiss her mother and father through the banister. And every time her mother wheeled her past the grocery store cooler, she would point excitedly to her favorite: the colorful, fruity juices made by Odwalla. She especially liked the bright, cartoon-like label that promoted the products as some of the nations freshest and healthiest. 1 To Christy and Chad Gimmestad, who lived in Evans, Colorado, those fresh-squeezed juices seemed natural and nutritious. But by November 8th, Anna became so ill after drinking Odwalla apple juice that, within two weeks, her kidneys gave out, part of her brain became clogged with dead blood cells, her heart faltered and she died. Health authorities say Annas body collapsed so fast because they juice had been contaminated with E.coli (0157-H7), a virulent strain of the bacterium that flourishes in unpasteurized food and can have devastating effects on young and old alike.

By November 1st, the total number of ill customers reached 66, including people who had purchased Odwalla products in California, Washington, Colorado, and British Columbia. The company quickly established a toll-free hot line to answer customer questions. Just two days later, however, the United States Food and Drug Administration (FDA) confirmed that tests on apple juice samples from the companys Tukwila, Washington distribution center had positively identified the presence of E.coli (0157-H7) bacteria. By the 13th of November, the FDA confirmed the presence of serum antibodies to the bacteria in the blood of Anna Gimmestad. Interviews with Odwalla managers and company documents would later show that in the weeks before the outbreak, Odwalla began relaxing its standards on accepting blemished fruit and reining in the authority of its own safety officials, culminating in the tense, dramatic moments on the morning of October 7, 1996, the day the contaminated juice was pressed. According to The New York Times, production managers brushed aside warnings from a young company inspector that a batch of applies was too rotten to use some were highly decayed, one she picked out had a worm in it without taking special precautions against contaminants. 3 Greg Steltenpohl and Steve Williamson gathered in a corporate conference room on the morning of November 18th to review the FDA report and outline plans to assure safe juice products. The question on everyones mind was spoken first as Steltenpohl spoke. How can we avoid another catastrophe? he asked

Format and Analysis Sections Explanation

Problem statement: Clearly state the main problem, issue, challenge or dilemma facing the key person in the case. Identify the decision the key person must make. This section should be no more than three sentences.

Analysis: Analyze the problem in more detail. Identify any applicable business theories or ideas specific to the main problem. Identify the root causes of the problem. Why is it a problem? What triggered it? Why did it happen? What business, social or ethical ramifications are involved? This section should be longer than the first. It should cover all necessary information including any information relevant to the problem but remain concise.

Alternate Solution 1: Present one possible solution to the problem. This is a creative strategy you develop using sound business principles and ideas to solve the problem, resolve the issue, or overcome the challenge identified in the first section of the analysis. Use critical thinking, creativity, and original thought. Explain the pros and cons of the possible solution, evaluating it against specific criteria such as time for implementation, tangible costs, social responsibility, ethical concerns, legal issues, and acceptability to company management or stakeholders interests. The alternate solutions sections will be the longest and most involved sections of the case analysis.

Alternate Solution 2: Present another possible solution to the problem. This is a creative strategy you develop using sound business principles and ideas to solve the problem, resolve the issue, or overcome the challenge identified in the first section of the analysis. Use critical thinking, creativity, and original thought. Explain the pros and cons of the possible solution, evaluating it against specific criteria such as time for implementation, tangible costs, social responsibility, ethical concerns, legal issues, and acceptability to company management or stakeholders interests. The alternate solutions sections will be the longest and most involved sections of the case analysis.

Recommendation: Indicate and briefly restate the solution you are recommending. Make certain your recommendation addresses the problems and causes identified in the previous sections. Provide a brief rationale supporting your decision using sound business observations. Explain why this is the best choice and why it will work. The recommendation may also include a contingency plan to back up the chosen course of action.

Implementation: Provide details and specifics describing the actual method used to solve the problem. Indicate who will carry out the solution, what exactly will be done, when it will happen, and how it will be implemented. This section may also refer to the contingency plan suggested in the recommendation and how to carry it out if adjustments need to be made.

Please help. Thanks