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Let's discuss the marketing vision of Nike, a renowned sportswear and athletic footwear company. Nike's marketing vision revolves around its commitment to inspiring and serving athletes worldwide. The company's vision statement, "To bring inspiration and innovation to every athlete in the world," encapsulates its core focus. Nike aims to cater not only to professional athletes but also to individuals of all abilities who have a desire to pursue sports and fitness. Nike's marketing strategy emphasizes the concept of "Just Do It," which encourages people to unleash their potential, overcome challenges, and push their limits. Through its advertising campaigns, Nike portrays stories of real athletes who have achieved greatness and showcases the importance of determination, perseverance, and athleticism. Furthermore, Nike has been incorporating social and environmental responsibility into its marketing efforts. The company focuses on sustainability, as evidenced by its initiatives to reduce its carbon footprint and promote eco-friendly practices in its supply chain. Overall, Nike's marketing vision centers around inspiring and empowering athletes while promoting innovation, authenticity, and sustainability in the sports industry. reference for this matter

Reference: The Analysis of Nikes Marketing Strategy from Social Media and Consumer Psychology & Behavior Kewen Zheng Department of Economics, Zhejiang University of Technology, Hangzhou, China