Write a compelling article for the brand's website (it must be at least 750 words) The article should be for the top of the funnel and not solely about the brand (eg., how-tos, roundups, case studies. Avoid hypothetical brand content you cannot control like promotional content about testimonials, discounts and events) It should provide one or more of the following: education, insight/inspiration/motivation, or entertainment The article must: Be original and creative Demonstrate reputable research from multiple sources (original research preferred) Show evidence of storytelling and human interest: True anecdotes Follow content best practices and follow other storytelling and writing recommendations discussed in class: Effective lede Strong closing Logical flow "Showing" details Reader-centric writing Value for audience Relevant and relatable examples for audience Clear, concise, concrete and complete writing Limited filler, fluff, cliches and hackneyed phrases Include on-page SEO elements: (Start by identifying your keywords) SEO-optimized headline Voice-optimized H2s, H3s, H4s (etc) One or more suggested images with alt-text (include character count) and captions (in addition to the infographic) Meta description and title tag (include character counts) * Minimum 50% grade reductions for elements that are not real/true. (You must provide proof the story and people included are true.) * Minimum