write a conclusion for a report with this introduction:

Due to the fast developing digital technologies and the increasing availability of data social media advertising effects on consumer purchase attitude and decision has changed dramatically over the last couple of decades. As a result, businesses are facing challenges to develop strategic plan for young generation whose interests and characteristics are not fully explained and studied.

Instagram is one of the leading social media platforms in modern technological world. Some businesses use this platform as to increase its brand awareness and reach, engage with target audience, as well as to collect valuable information about consumers and influence in their purchase decision. As Instagram offers many attractive features where users create visual content such as video Reels, stories and real time posts with related pictures and live videos. Data from (Semrush Blog, 2021) indicated the Instagram as a 4th Top Social Media Platforms in 2022 with 1.47 billion MAUs (Monthly active users). Thus, we could assume that Instagram influencers are mostly in the centre of attention among young generations as they tend to explore new things through entertaining way.

Influencer marketing has become one of the most popular strategies in the beauty industry. This is primarily due to the fact that beauty is an extremely visual, and influencer marketing (as well as social selling) works best via this type of platform.

We will focus on understanding what influencing factors impact among Australian female young adults aged 18-24 years Instagram users when buying beauty products. The purpose of this research is to explore how target group's consumer purchase decision for beauty products has been affected by Instagram influencers.