Write adetailedresearch proposal for a multinationalfast-food chainwhich wants to boostits imageandsalesin Hong Kong. The proposal should contain the following headings:

A Problem

Clarification of the Problem

Setting up ONE Hypothesis

Rationale Behind the Hypothesis

Clarification and Operationalization of Key Concepts

Method

Sampling

Ways to Collect Data (Quantitative or Qualitative, or both)

Resource Estimate (Feasibility)

Schedule

Justify the methods you use in the research and explain their pros and cons. Elaborate how your research findings can help accomplish the chain's goals. (50%)