Question: write a letter refusing a request.editors of the monthly publication national business have asked you a consultant with Brandwise Solution to write a brief case
write a letter refusing a request.editors of the monthly publication national business have asked you a consultant with Brandwise Solution to write a brief case study article for their magazine. In particular they are interested in your response to the rebranding of Goliath Groceries Canada's fourthlargest supermarket chain whic commands a percent market share.Goliath has recently merged its distribution network, switched over to largeformat stores and repositioned itself as a whole foods and express foods retailer in order to gain a market niche distinct from recently arrived US rivals such as Stars and Stripes of Arkansas. Although you would like to offer your opinions on the subject, you fear a possible conflict of interest because your consulting firm advised on the branding and redesign of Goliaths lowpricechain.SaveaBuck.You are also scheduledto leave this evening.
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