Question: Write a minimum of 100 words for each question Make sure to give detailed and well researched answers. Questions: a. Evaluate the creative strategy used

Write a minimum of 100 words for each question Make sure to give detailed and well researched answers.

Questions:

a. Evaluate the creative strategy used by the Partnership for a Drug Free America in its advertising campaignparticularly with respect to strong fear appeal.

b. What are the pros and cons of using a fear based marketing approach?

c. Did it work? Give facts.

d. Was it ethical? why or why not?

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