Write a mission statement for your firm Clearly define your firm$$s competitive strategy, beginning with your generic strategy $($Reflect upon Michael Porter$$s three generic strategies to get started$).$

This is the baseline strategy that will guide your decision$-$making in creating a clear competitive advantage and assist you in attempting to reach the benchmark $16\%$ Compounded Average Annual Shareholder Reward Ratio.

Outline how your firm$$s strategy is to be executed. Describe the path. What are the priorities for each operational area? Link your decision path to your Key Performance Indicators. To emphasize, consider each CAPSIM operational decision area $($R&D$,$ Marketing, Sales, Production, etc.$).$

How does the intended strategy affect the financial and operating decisions in the operational areas?

The KPIs must specifically relate to the intended strategy Are the groups of decisions properly coordinated?

Specify and quantity $($the Excel spreadsheet$)$ performance measures $($KPIs$)$ that you will use to monitor the execution of your strategy. Be specific. These measurements are important. They are reflections of the success of the execution of your strategy, and you are to monitor these performance variables with each decision year.

Your key performance measures must be highlighted in an Excel spreadsheet that is attached to your strategy memo and updated with each year$$s financial and operational performance.

The Excel spreadsheet will identify the performance measure, a quantitative initial benchmark value, and a value for expected improvements $($if applicable$)$ year$-$to$-$year. $$

Each company will emphasize approximately six $($total$)$ financial and non$-$financial KPIs. A minimum of $6$ KPIs specific to your strategy in total. $610$ KPI$$s seems like a reasonable range to me$.$

In summary, this report to the BOD must communicate the firm$$s Mission Statement, the Generic Strategy $($which might be product line as opposed to firm$-$specific$),$ Commentary that identifies and describes key decision paths that will be used to execute the strategy, and the KPI$$s that will specifically support the measurement of the success of strategy implementation