Write a paragraph response identifying and addressing what you learned about the profession. What did you not know? What did you find interesting?

107% LO Matade IT Pay Table Cart 8 NetConnent May Appearance Tie Invest in Yourself * Marketing Skills * Soft Skills Body Sich NUME Backgroung . Positive attitude Team mindset . . . Think "life long learning" Strong communication skills - Advance your education - Excellent writing skills: . Find a business coach - Solid grasp of analytics - Create multiple back-up plans - Revenue-driven, data-driven Know your own limits Digital tools, platforms, channels - Explore your creative side - Marketing automation tools/ Invest in building your platforms confidence Critical thinking, problem solving . Choose to be happy Comfortable with technology ("Mar Tech) - Assume positive intent Ideation / Innovation / Your creative side Collaboration Dependability Empathy Creativity Problem-solving Innovative thinking . . MTOS COM FALL 2018 Collabor TO Media Comment Ta Chart Teat yeye Marketing Trends (continued) Top-rated digital marketing techniques 2017 20.3% 20.2% 10.3% 5.2% 8.8% 5.9% Content marketing Big Data Marketing Automation Mobile marating Social media marketing Conversion rate optimisation (CRO) Intel Things (0) Search Engine Optimisation (EC) Wearables Paid that Die Comments Dail Partners 4.15 3. 3.3 2.7% 2.8% 1.0 1.5% . Insights 20 E Add de Kota ITDC Wed Appearance 2 de Marketing Hiring Trends Body 2019 Hiring: By Specialty Upward Trajectory! The upsurge in marketing hiring reflects the growing importance of marketing to companys' bottom line. Background 61% Esta 44% 42% 40% 38% 38 Digital Marketing Creative Services Research & Analysis Marketing Operations Demand Generation Communication Product Marketing ationship Marketing Hellion Account Based Marketing Traditional Marketing "Digital Marketing is expected to be the most in-demand specialty followed by a tie between research and analysis and creative services. Second tier growth will come from marketing operations, demand generation, and communications. Third-tier growth will come from relationship marketing, account-based marketing, product marketing, and traditional marketing." Source: 2019 Marketing Hiring Trends Report, McKinley Marketing Partners GC FALL1019 PROFESSOR http://mickinleymarketing.com/resources tebook/919. marketing 102% V Add PAY Keyche Che Sle Media Con we 56% Digital Marketing 24% 35% Creative Services 21% Demand for Marketing Talent and Available Supply of Active Job Seekers 27% Marketing Operations 214 25 Research Analysis 20% Communication 254 wi 28 Relationship Management 21 Source: 2017 Marketing Hiring Trends, McKinley Marketing Partners http://pages.mckinleymarketingpartners.com 9AMWK 52/images/WP 2017 Martie Hinne: Trends McKinley Marketing Partners Product Marketing 2198 1911 Traditional Marketing METOCRMAL PROFESSOR 1078 Zoom Addi 00 KI BD CC Pay Table che Test GO database Shan Medan Appen Tide Types of Organizations to work for Suda Back M PROS Pros and Cons of four types of organizations for Marketing professionals. And also consider being an entrepreneur - i.e., being your own boss!!! AGENCY CONSULTING IN-HOUSE STARTUP Opportunity to work with Work with a variety of - More opportunity to take - More opportunity to take variety of companies. firms on leadership roles. on leadership roles. Many marketing jobs . Unless the consulting firm is Gain experience working Gain breadth of require agency experience. marketing specific, marketers with all parts of a business, experience Surrounded by experts in have the opportunity to including leadership Mold marketing strategies your field you can learn transition to other teams and . Job security may be from the ground-up. from. build up skills. better than other types of - Work in an innovative, : GRS Ratent says goes. : sed sit says goes. ray be established Long hours required, tight Long hours required, tight hierarchy to work through herarchy to work through deadlines, and on-call for deadlines, on-call for client Likely won't get breadth - Likely won't get breadth client requests. requests. of experience as with of experience as with Highly competitive. Often up or out agency or consulting firm. agency or consulting firm, High burn out. environment. . Must be able to work . Must be able to work Job security depends on High burn-out. Travel. with and prove ROI to non- with and prove ROI to non- business development. Job security depends on marketer colleagues marketer colleagues business development leaders leaders Source: TrackMaven 11 https://track.maven.com/blog/marketing careers: guide/ Sushed Orien HA CONS Alde Keynote Table Chart Go Mac A pes To Box sad Raci The Future of Marketing Source: Ken Wong, Professor of Marketing, Queens University & VP. Level 5, a marketing strategy firm. There's no question that there will be a lot more technology involved in marketing in the next 10 to 20 years. The fundamentals of marketing itself won't change, but today's technology lets us do more in terms of figuring out what individual customers really want, and what makes them happy. The increasing prevalence of analytics means we no longer have to rely on attitude surveys. Now, I can simply ask: What is the customer doing? What is he or she buying today? And on that basis, I can make some pretty good predictions of what they're going to buy tomorrow, and what was driving them to make that purchase. It's a bit of Revenge of the Nerds; marketing won't be all about the creative side of things that most people now associate with the field. Brands are long-term investments but many companies want to see short-term returns which lead to over-reliance on promotions like rebates, contests, and other things that may immediately move the needle. However, they don't necessarily contribute to the development of a brand's character. Marketing won't be all about the creative side of things that most people now associate with Continued... the field Mr Nice 107% + Add side View Zoom Pey Kere ve Chant Tell D. .... continued Appearance Bocy Si Non como Consumers are also becoming increasingly entitled. At one time, excuses like "we don't sell enough of that product to carry it" would be accepted, and they will choose an alternative. Nowadays, consumers will go to someone else, or get it online. And so the consumer becomes much, much more demanding, because of greater possession of information. You can be standing in a store's aisle, buying a gift, and go through product reviews and price comparisons on my phone. Certainly that's a game changer. These changes in the way we interact with our products is society-wide, and reflects in the increasing competition for people's time and eyeballs. Marketing won't be all about the creative side of things that most people now associate with the field. Students and future marketing professionals will still require creativity skills often associated with the marketing field, but we will see deeper strategic thinking associated with business strategy" and economics Marketing has always been a multidisciplinary subject. Even social media steals from sociology and psychology and communications. However, in the end, marketing is like every other business subject: dedicated to enhanced profit performance. It isn't about simply creating entertaining ads and "gee whiz" technology. It is about creating "gee whiz" profits. ad