write a reaserse paper about this, Case Activity: Conducting Research about Rumors in Real Time

The board of directors of Hi$-$Loft Golf Clubs, International, was split down the middle about how to deal with supposed rumors that the company was filing for bankruptcy. Although the COVID$-19$ pandemic had severely stressed the company$$s resources, Hi$-$Loft had actually come through stronger than expected. And yet, the $6,000$ employees seemed to be stricken by fear of job losses. Some board members argued that the worries would take care of themselves with time. They counseled to avoid making the issue any bigger by publicly addressing it$.$ Others disagreed.

The public relations director was brought in to provide a recommendation. Because she had started a social media monitoring process earlier in the year, she was able to report to the board that activity on the company$$s social media sites, as well as overall sentiment analysis, indicated that the company had a serious problem. She stated, $$Employee morale is indeed very low, and perception sometimes creates reality.$$ After her substantive briefing, Hi$-$Loft$$s board voted to take the bankruptcy rumor head$-$on with a communication campaign targeting employees, community leaders, and investors.

As a recently trained public relations graduate, you are placed in charge of tracking the social media and online impact of this campaign for a report at the board$$s semiannual meeting in six months. You have a week to lay out your quantitative and qualitative research methods for determining the campaign$$s success in restoring confidence in the future of Hi$-$Loft. Draft a short memo of research recommendations and the purpose or justification for each.