Question: Write a recommendation report, in a memo format, to the CMO of the organization in the course scenario, describing the strategies to minimize the negative
Write a recommendation report, in a memo format, to the CMO of the organization in the course scenario, describing the strategies to minimize the negative opinion from consumers. Refer to the Business Intelligence Memo to ensure adjustments and additions to the plan for stopping negative publicity. In your memo, emphasize the need for crossfunctional effort alignment, crisis management, social media response methods, and CSR communications.
Specifically, you must address the following criteria:
Describe the corporate social responsibility CSR communications strategy in this scenario.
What are the key CSR initiatives and policies for the organization?
What are the key channels of communicating the CSR initiatives?
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