Write a report about ALSAFI DANONE, it should contain the following

1. Secondary research regarding the history of the brand/company, its current standing (SWOT analysis), and present positioning provides the foundational knowledge essential for conducting further research about the brand, its customers, and its overall performance will provide the brand's foundation audit.

2. Additional secondary research focusing on specific aspects of the brand's DNA, marketing programs, and brand elements will be conducted to develop a comprehensive brand inventory.

3. The brand exploratory phase entails conducting further analysis to examine, think, feel, and react towards the brand from multiple perspectives. While the information in this section is also compiled from existing secondary sources, teams will conduct primary research to delve into how others use and relate to the brand.

4. Integration of secondary and primary research should help students produce concrete strategic and tactical recommendations proposing the next steps to management to create a competitive brand and enhance brand equity. Recommendations might also include specific tactics outlining how these next steps may be accomplished.