1. Write a report covering all the above points.
   

Procedure 1. Research the Braaap organisation at: Braaarp, viewed June 2010, . 2. Identify the key characteristics of their products and services and their significance to the market. 3. Review pricing policy and analyse pricing variables to determine their effect on demand. 4. Analyse the impact and importance of the following elements to market outcomes. a. the promotional methods b. the channels of distribution c. the level of customer service provided. 5. Identify Braaap's potential customer base and key pressure points for success in reaching them. 6. Establish the components of the marketing mix. Include information on how each element of the marketing mix has been used, their significance to each other and their relevance to the customer base. 7. Identify external environmental factors and assess their potential impact on the marketing mix. 8. Identify consumer priorities, needs and preferences and the way they impact the marketing mix. 9. Evaluate new products or services against marketing objectives, target market characteristics and desired positioning. 10. Assess the marketing mix in relation to the organisational, strategic and operational marketing objectives. Select the most appropriate mix and explain your decision. 11. Write a report covering all the above points