Write a report on the topic car share including: $2\mathrm{.}0$ Company Profile: This section should provide a description of the business idea, and should incorporate the following elements:

$2\mathrm{.}1$ Business Overview

$$ Provide a full description of your product$($s$)$ and$/$or service$($s$)$ and their compelling value

$$ Why will people buy from you?

$$ What is your Unique Selling Point?

$2\mathrm{.}2$ Company History

$$ How did this idea first come about?

$$ Why do you think this business idea is viable?

$$ Outline your research and development to this point?

$$ What is the status of your business?

$2\mathrm{.}3$ Management

$$ Profile individually, your key personnel $($owners and senior managers$)$ in your company

$$ Describe any relevant experience or knowledge that each has that relates to running a business. Use the $3$E$$s $($experience$,$ education, and expertise$)$

$$ Develop a detailed organizational chart $($using titles and possible names$)$ indicating the owner$($s$)$ and senior managers required at the start of the business.

$2\mathrm{.}4$ Location

$$ What type of location will you require?

$$ Where will you be located? $($Provide an actual address if possible$)$

$$ Why did you select this location?

$$ Discuss the rent, traffic, and available parking in your area

$2\mathrm{.}5$ Legal Structure

$$ What is your legal structure?

$$ Why did you select this legal form?

$$ State the ownership breakdown in terms of dollars invested and percentage of ownership

$2\mathrm{.}5$ Vision and Mission

$$ How do you envision the company in $5$ years from now? $($Vision is about the end result $$ your ideal position$)$

$$ What is the fundamental purpose of your business $($Mission is your guiding principle in dealing with your customers$)$

$2\mathrm{.}6$ Goals & Objectives

$$ Outline your one major goal for the business over the next two years.

$$ Describe $4-5$ business objectives that you must meet this goal. Remember, all objectives need to be SMART formatted.

$3\mathrm{.}0$ Market Research: This section should provide a description and analysis of $($i$)$ the industry in which the company will be operating, $($ii$)$ the target market, and $($iii$)$ the company$$s three direct competitors. This section should incorporate descriptions and analysis of the following elements:

$3\mathrm{.}1$ Industry Profile and Outlook

$$ What business are you in $($Use NACIS Code in your description$)?$

$$ What is your industry$$s $($i$)$ Annual sales $($ii$)$ Annual growth rate in percentages $($iii$)$ Average profit margins $($iv$)$ Current trends?

$$ Describe in detail using $4$P$$s Competitive Analysis your top three direct competitors

$$ How is the industry evolving?

$$ How does this affect your business?

$3\mathrm{.}2$ Local Market

$$ What specific market do you plan on initially serving? $($Be specific, use name of neighborhood or city$)$

$$ How many competitors serve the same marketplace?

$$ What is the geographic scope in kilometers?

$$ Print out a Google Map of your marketplace draw out the specific area with a marker and pinpoint your specific location and that of your top three direct competitors

$$ Describe the characteristics of your target area and target market

$$ What was the rationale for selecting this market?

$3\mathrm{.}3$ Key Competitors $/$ SWOT Analysis

$$ The SWOT Analysis forces you to evaluate your direct competitors so that you have a better understanding of where you should position yourself and your offerings?

o Internal Factors

$$ Strengths: What strengths does this company have from a customer$$s point of view?

$$ Weaknesses: What weaknesses have you observed or have heard about regarding this company? Try and be specific ex$.$ Customers have to wait over $15$ minutes to get served

o External Factors $($PESTEL: Political, Economic, Social, Technology, Environmental, Legal only$)$

$$ Opportunities: What gaps can you identify in the offerings of the competitors? Ex$.$ Competitors do not offer same day service

$$ Threats: What might the competition or other external forces do to make it difficult for your business? Ex$.$ New legislation from the federal government

$3\mathrm{.}4$ Target Market

$$ Describe your $$ideal primary customer$$ Identifying a target market will help you develop a much more effective marketing strategy. Use market segmentation variables such as Geographics, Demographics, Lifestyle, and Behavior $($Min$.$ of $10$ traits$)$

$$ B$2$B target markets use the following traits: Types of Industries, Size of Business $($Annual sales, Number of employees, Budget etc.$),$ Organizational Culture, Geographic Location, Decision Making or Buying Process. $($Min$.$ of $5$ traits$)$

$3\mathrm{.}5$ Keys to Success

$$ What elements are necessary for you to achieve your mission. Take a look at successful companies in your industry and analysis their marketing and operational practices. $($Min$.$ of five aspects$)$ Ex$.$ ABC company has a sophisticated tracking software to track all store sales by the hour.

$3\mathrm{.}6$ Customer Survey Summary

$$ What types of market research have you conducted on the viability of your business idea?

$$ Outline in detail summary of results

$$ What three major insights did you identify because of this market research