Question: Write a response for this discussion post, consider their answers. Do you agree? Why or why not?: The example from the business model canvas to
Write a response for this discussion post, consider their answers. Do you agree? Why or why not?:
The example from the business model canvas to really help me reshape and rethink about my business was the selecting of more than one channel of distribution. The company I chose to create is in the client-service industry. That made thinking about distribution channels a little different because there is not a tangible product to distribute. I had to really consider whether direct, indirect or both was the correct way to go. I also had to choose from digital and person-to-person because it's important to me to decide which channel is the most effective to get my service to the right client. Choosing between direct and indirect channels was challenging. For me to get my service out I really need a combination of both. A good example of an indirect channel is using linkedin or other social media digital platforms to market my service. These tools are critical to getting the word out to future clients because most of us turn to the web to search for our desired service. Direct channels would be me getting out to networking events and actually meeting people person-to-person. This is good to develop a warmer relationship with a prospective client, rather than cold calling or emailing the person out of the blue. I chose a direct channel for my canvas. I think it's better to meet the people you want to work with because you get a good feel if it will work. In the industry I chose to write about (CPA) long-term relationships tend to be the norm. This means that I need to feel comfortable that the relationship will work. I also think it's good to get referrals from existing clients, so if my service is great maybe they will introduce me to other prospective clients.
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