write a response to this discussion post with recent peer reviewed articles: P&G Innovation According to Mylan (2017), the innovation that Procter and Gamble, which is later known as "P&G", is responsible for is the "low-temperature laundry" initiative. This initiative was an attempt to shift consumer behavior to be more conscious of climate change and become more sustainable in terms of consumption. The strategy used is called the "behavior change" strategy, which is an exploratory, analytical, and qualitative approach to use the strategy theory to change the behavior of the consumers (Mylan 2017). Following this initiative to lower temperatures of wash cycles came many marketing slogans for P&G, such as the "I prefer 30 degrees," which was a campaign made by AISE to encourage consumers to wash laundry in colder temperatures, thus reducing the carbon footprint (Mylan, 2017). The theory used is the stakeholder theory, which intends for the stakeholders of the organization to also be taken into consideration for the corporate performance of the organization, financially and ethically speaking. AISE is a leading detergent brand for P&G, which makes them a stakeholder for P&G. This is one example of how the behavior-changing theory uses the stakeholder theory for the relevance to the success of accomplishing the intended goal of shifting consumer behavior to reduce the carbon footprint. Geographical Location Mylan (2017) identified that the innovation was proposed in the Unit