Question: Write a short research proposal on the topic: The effect of CSR on brand equity. And cover the respective mention content below. Contents of a
Write a short research proposal on the topic: "The effect of CSR on brand equity". And cover the respective mention content below.
Contents of a research proposal
1. Topic of a research
2. Problem statement
3. Purpose of research
4. Research significance
5. Research contribution
6. Literature Review
6.1Theoratical framework
6.2Research hypothesis
7. Research Methodology
7.1 Research design
7.2 Research population
7.3 Research sample
8. Procedure for data collection
8.1 Operational definitions
8.2 Research instruments/questionnaire
9. Statistical techniques for data analysis
10. Cost estimate and budget
11. References/ bibliography
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