write a strategic report for the simulation project.

we are going with 4 channels which are direct, online, university store and department store.

promotion is four times in a quarter.

write for 1.5 page

6. Place/Channel Strategy. Where does your chosen Target Market want to purchase their backpack? What channels have you chosen to sell your backpack? Why those channels? Experiential or basic? Is your channel strategy Intensive, Selective or Exclusive? Based on the channels and your target customer you have chosen what is your potential reach i.e. # of potential customers? What will be your share of that customer base? Your market share x your unit price will forecast sales. There is a cost for selling in most channels....... forecast that cost per unit and total. Use the results in the pricing strategy for net profit/loss forecast. 7. Promotion/Integrated Marketing Communication Strategy. What media is relevant to your market? What messaging appeals to them? Are you employing a Push or Pull Strategy or both? What IMC tools will be used and why? Refer to the Customer Advocacy Funnel. Why did you choose these IMC tools? How is your communication plan relevant to your target customer? How is it relevant to this stage of the PLC? What is the messaging for the media you choose and why? Forecast your Promotion Costs for each media tool used in Decision 1. Use the result to forecast net profit/loss in the Pricing section. vii. Conclusion............. half page. In the conclusion include an ond of