Question: Write a summary on the Market performance with the given info below. The company is Cheetah Cycles. Market Performance is a measure of how well

Write a summary on the Market performance with the given info below. The company is Cheetah Cycles.

Write a summary on the Market performance with

Market Performance is a measure of how well the managers are able to create demand in their primary and secondary segments. The firm's market share in two target segments is used to measure this demand creation ability. The market share score is adjusted downwards if there were any stock-outs. This penalty for stockouts is to underscore two points. First, unnecessary resources have been spent to generate more demand than can be satisfied. Second, ill will has been created by having potential customers become frustrated when they do not find the products that they have been persuaded to buy. The score ranges from 0 to 1.0 and will depend upon the number of competitors. If there are 3 firms, a good score would be greater than 0.5. If there are 8 teams, a good score would be greater than 0.35. Cumulative Market Performance Cumulative Market Performance = ( Market Performance Q3 + Market Performance Q4 + Market Performance Q5 + Market Performance Q6 ) / 4 =(0.16+0.12+0.13+0.10)/4=0.13 Market Performance Q3: 0.16 Market Performance Q4: 0.12 Market Performance Q5: 0.13 Market Performance Q6: 0.10 Cumulative Marketing Effectiveness Cumulative Marketing Effectiveness = ( Marketing Effectiveness Q3 + Marketing Effectiveness Q4 + Marketing Effectiveness Q5 + Marketing Effectiveness Q6) / 4 =(0.73+0.74+0.74+0.89)/4=0.77 Marketing Effectiveness Q3: 0.73 Marketing Effectiveness Q4: 0.74 Marketing Effectiveness Q5: 0.74 Marketing Effectiveness Q6: 0.89 Demand after III Will Net Demand = Generated Demand - III Will Penalty in Units where III Will Penalty in Units = Generated Demand * (Percent of Lost Sales from Quarter 5/100/2 ) = Generated Demand * (0.00/100/2) = Generated Demand * 0.000 Recreation Road Runner Olympus Bicycle ... Sustainable Cycl... Ride E-Z Cheetah Cycles 30%20% Market Demand Market Performance is a measure of how well the managers are able to create demand in their primary and secondary segments. The firm's market share in two target segments is used to measure this demand creation ability. The market share score is adjusted downwards if there were any stock-outs. This penalty for stockouts is to underscore two points. First, unnecessary resources have been spent to generate more demand than can be satisfied. Second, ill will has been created by having potential customers become frustrated when they do not find the products that they have been persuaded to buy. The score ranges from 0 to 1.0 and will depend upon the number of competitors. If there are 3 firms, a good score would be greater than 0.5. If there are 8 teams, a good score would be greater than 0.35. Cumulative Market Performance Cumulative Market Performance = ( Market Performance Q3 + Market Performance Q4 + Market Performance Q5 + Market Performance Q6 ) / 4 =(0.16+0.12+0.13+0.10)/4=0.13 Market Performance Q3: 0.16 Market Performance Q4: 0.12 Market Performance Q5: 0.13 Market Performance Q6: 0.10 Cumulative Marketing Effectiveness Cumulative Marketing Effectiveness = ( Marketing Effectiveness Q3 + Marketing Effectiveness Q4 + Marketing Effectiveness Q5 + Marketing Effectiveness Q6) / 4 =(0.73+0.74+0.74+0.89)/4=0.77 Marketing Effectiveness Q3: 0.73 Marketing Effectiveness Q4: 0.74 Marketing Effectiveness Q5: 0.74 Marketing Effectiveness Q6: 0.89 Demand after III Will Net Demand = Generated Demand - III Will Penalty in Units where III Will Penalty in Units = Generated Demand * (Percent of Lost Sales from Quarter 5/100/2 ) = Generated Demand * (0.00/100/2) = Generated Demand * 0.000 Recreation Road Runner Olympus Bicycle ... Sustainable Cycl... Ride E-Z Cheetah Cycles 30%20% Market Demand

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